B.Sc. Marketing

by adunedu
0 Lessons

Philosophy, Aims and Objectives of B.Sc. Marketing

Marketing graduates from Nigerian universities should be equipped with relevant and adequate knowledge and skills for decision making in marketing of goods and services. The general philosophy is the belief that training in this discipline will develop the mind, impart both theoretical and practical knowledge on the individual student, develop self- confidence, help to be innovative and self-reliant in the field of Marketing.


The specific Aims and Objectives of the program include:

  • providing basic knowledge and skills needed for the understanding and analysis of problems related to the marketing of industrial, commercial, public and other human organizations.
  • equipping students with knowledge and skills of decision making; especially the analytical skills needed for recognizing, defining and solving problem.
  • developing in students, leadership and interpersonal relations skills in marketing.
  • developing in students entrepreneurial skills and competencies to adequately prepare them to be innovative in job creation.


Graduation Requirements

This four year degree requires a minimum of 120 units, subject to the usual Department and Faculty requirements. A student shall therefore qualify for the award of a degree when he has met the conditions.


Learning Outcomes

The graduate of this program should be able to design and develop effective marketing strategies for goods and services based on changing societal needs and be professionally qualified to practice the profession.


Scope & Depth

The scope & depth of knowledge required in the study of Marketing as an academic discipline should include the following areas:


Subject Knowledge

Graduates of Marketing are expected to exhibit knowledge, decision-making and problem solving skills in a variety of areas in business and administration.


Competencies & Skills

Graduates of Marketing are expected to exhibit high practical skills in the following areas:

  • competencies in computer literacy, quantitative skills, communication skills, interpersonal skills, organizational skills, information technology skills and entrepreneurship skills.
  • Marketing related cognitive abilities and skills including the ability to recognize and analyses marketing problems and evolve strategies for their solutions; ability to recognize and implement good marketing policies; computational and data processing skills relating to marketing data; ability to demonstrate knowledge and understanding of essential facts, concepts and principles, and apply theories to marketing; acquire knowledge in problem solving through industrial attachment, industrial seminars and student apprenticeship scheme.


Behavioral Attributes


Graduates of Marketing are expected to be able to:

  • understand the social-cultural environment in which they find themselves and how such environment conditions behavior.
  • understand, explain, predict and influence human behavior in work organizations.
  • relate the knowledge of human behavior to the ethics of their relevant professions.
  • understand the relationship between culture and behavior and why a unimodal system of behavior may not work.